Let’s bring your vision to life.
With a wealth of experience in handbag and packaging design for companies of varying sizes, I am deeply devoted to the design process and strive to guarantee my clients' contentment by taking every necessary step. I am committed to materializing my client’s vision and surpassing project expectations.
A wide range of experience.
Boasting more than 15 years of design experience in a range of disciplines such as handbags, lingerie, and graphics/packaging, I excel in crafting trendy designs at an affordable price point. My design approach prioritizes the user and results, employing both design thinking and analytics with a problem-solving perspective. Growing up in a family of tailors and engineers, I have been involved in art, design, and product construction from a young age. Combined with my education, training, and experience, I have honed the ability to visualize 3D forms and transform them into flat construction/technical designs, making me versatile, detail-oriented, and adaptable to various design disciplines. Currently serving as a Design Director at a Health & Wellness company, I oversee the Graphics & Packaging for our wellness brand, Travel Bags, Cosmetic Bags, Disposable Gloves and Food Service.
Handbag Design
I offer a comprehensive turnkey solution that covers everything from custom design to delivery for small-scale production.
Graphic & Packaging Design
Whether you are aiming to sell directly to consumers or create retail-ready packaging, I design packaging that is tailored to your specific business goals and sales objectives.
Lingerie Design
What began as a pastime has evolved into a highly sought-after costume accessory for pole dancers globally. Bodybinds, my brand of soft-bondage lingerie, is cherished by self-assured, badass women.
A few of the companies and brands I’ve worked with:
Featured Projects
Bebe Handbags
As the designer, director, and merchandiser of Bebe Handbags, I was able to achieve an average annual wholesale shipment of $25 million with minimal assistance and resources. By working closely with buyers, I provided exclusive product lines such as Bebe Sport, which sold out its first order of 80,000 units within eight weeks, as well as Bebe Diaper Bags and Cosmetic Bags, which ranked in the top three on the sales floor. One of our best-selling styles has sold over 180,000 units. Thanks to our success, we became the top-performing licensee among all Bebe licenses.
Essential Oils
One of my passions and specialties is crafting exclusive designs that resonate with customers. Thanks to my creative vision, the brand has secured a spot among the top 3 on the sales floor.